Oura is winning young women and losing gym rats, and it’s fine with that
: man okt 13, 2025 9:01 pm
Oura's chief commercial officer doesn't seem particularly worried about capturing every demographic. Instead, she's focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.
Source: https://techcrunch.com/2025/10/13/oura- ... with-that/
Source: https://techcrunch.com/2025/10/13/oura- ... with-that/