Amazon’s AI chatbot Rufus drove sales on Black Friday
: man dec 01, 2025 4:25 pm
On Black Friday, Amazon sessions that resulted in a sale were up 100% in the U.S. when the AI chatbot Rufus was used. They only increased by 20% when Rufus wasn't used.
Source: https://techcrunch.com/2025/12/01/amazo ... ck-friday/
Source: https://techcrunch.com/2025/12/01/amazo ... ck-friday/