Google is rolling out updates to Search and Discover that introduce AI-powered features, improved navigation, and a new option to collapse ads. While users can now hide sponsored results, the “Sponsored” label will remain visible as they scroll — making ads persistent even when collapsed. Additional changes include new sports updates in Search and AI-driven topic previews in the Discover feed, launching first in the U.S., South Korea, and India.
Source: https://techcrunch.com/2025/10/14/googl ... -and-more/