Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify’s logged-in users via real-time auctions. Expanding on the SAX news, Spotify said it inked new […]
Source: https://techcrunch.com/2025/04/03/spoti ... ad-buying/