Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way. While Snapchat has offered brands the opportunity to pay for sponsored lenses on the platform for years, now they can leverage AI-generated experiences powered by Snap’s proprietary generative AI technology. With these interactive lenses, brands […]
Source: https://techcrunch.com/2025/04/08/snapc ... or-brands/