YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. During its upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product […]
Source: https://techcrunch.com/2025/05/14/youtu ... le-tv-ads/